TAG’D

TAG’D is part of my thesis project.  I am currently investigating the use of new modes of media in brand strategy, specifically in the denim industry. My thesis work so far is documented in a process blog.  You can see it here:

http://outrolugar.wordpress.com/

Two friends and I set up in front of American Rag in Hollywood, saturday afternoon June 29th.  I had a set of questions to ask.  I approached people explaining what we are doing, took a polaroid, asked them the questions.  The interviews were photographed and videotaped.  As the project develops there will be more information posted.  Thank you to everyone who participated.